InsightsNow is excited to be at Quirk’s Chicago again this year – to renewing friendships and making new connections!
We’ve been busy reimagining ways to boost the success of product teams. Look for this panel assembled by CEO Dave Lundahl to discuss a new :approach to competitive benchmarking.
Everyone Loves Chocolate! Reinventing Competitive Benchmarking to Win the Moment
Wednesday, March 27, 2023
Competitive benchmarking is essential to assess the strengths, weakness, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how best to improve a brand’s market position. Experience an alternate approach by taking the Chocolate Challenge!
Come listen to a panel of corporate researchers discuss how this approach promises to overcome these competitive benchmarking shortcomings.
Key takeaways:
- Learn what corporate researchers believe are some of the greatest shortcomings in applying classical approaches to competitive benchmarking.
- Experience a new survey technique that incorporates two newly patented techniques that address some of these shortcomings through the Chocolate Challenge.
- Learn what corporate researchers think about the relative merits in applying this new approach to competitive benchmarking.
Let’s connect at the show!
Dave Lundahl
CEO, InsightsNow
Cindy Dumlao
Principal Scientist - Global Sensory at Mars Wrigley Confectionery
Nikki Wollak
Senior Manager, Insights and Innovation, Imbibe, Inc.
Marcia Young
Senior Advisor, Consumer Intelligence, FlavorWiki
Jeffrey Wu
Principal Sensory Scientist in Global Sensory