Let’s Talk About Trust: Sustainability, Greenwashing and Green-Hushing
How is your company communicating about sustainability? Understanding consumer perceptions & attitudes is key to creating the right messaging!
InsightsNEWS: FEB 2023
Build Communications that Build Trust
How you talk with consumers about company initiatives like sustainability measures, corporate governance and social responsibility can have a high impact on consumer trust and, in turn, brand loyalty and selection. This month, we examine the ins and outs of communicating about sustainability, greenwashing and green-hushing—and how to understand human behavior around these issues. To learn more about this aspect of trust, among others, join us February 16… and read on!
Consumer trust in food systems has waned over years from conflicting information related to health, safety and environmental issues. Let’s explore the question: How do brands assess, protect and rebuild consumer trust?
InsightsNow was featured in CPGmatters writing about “Leveraging CPG Company ESG Policies for Consumer Trust.” The article by our CEO Dave Lundahl discusses the changes CPG companies are making in regard to corporate ESG practices—and how vital it is to understand how ESG policies are viewed by target consumers and how they impact consumer trust.
The “Latest News” section of our site is full of discussions on the latest trends in the industries we serve, in-depth recaps of recent events, upcoming conferences and webinars, and previews of what’s on the horizon.
InsightsNow on Sustainability & Greenwashing
InsightNow’s Dave Lundahl spoke at Sustainability 2100 on a panel discussion exploring “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing.”
Plant-based products were riding a wave for many years, but recently sales of plant-based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. So what is going on?
This huge conference will be happening March 8-11 in Anaheim—and our team will be there! We are so excited to support natural product trailblazers with consumer insights that guide them to market success. FIND OUT MORE
Let’s talk trust—and the impact understanding it can have on your business decisions… reach out!
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