July 23-24 The Quirk’s Event – New York

🫧 Can you Win the Moment at Quirk’s NY!? 🫧

Step into the InsightsNow booth and put your senses to the test.

Join The Moment Challenge — a fast-paced game inspired by 48,000+ real-time consumer decisions. See how you judge three products under pressure — and if you get it right — earn your prize.

⏱️You’ve got 2.5 seconds!
🎯Can you spot the product that wins the moment?

You’ll learn how measuring and leveraging insights from implicit decisions in-the-moment deepens your brand’s emotional impact.

Visit our team at booth 205

Experience the simplicity of testing implicit attribute associations with a rising star in natural snacks.

🗣️ Don’t miss Greg Stucky’s session!

Ultra-Processed Foods: What Are Consumers Really Saying?
📍 Room 5 | 🗓️ Thursday, July 24 | 🕥 10:30 AM
Come learn how consumers really think about ultra-processed foods—and how your brand can use these insights to design products that align with evolving health and wellness aspirations.

Ultra-Processed Foods: What Are Consumers Really Saying?

Come learn how consumers really think about ultra-processed foods—and how your brand can use these insights to design products that align with evolving health and wellness aspirations.

Key takeaways:

  1. Consumers are confused—but curious—about ultra-processed foods.
    Learn how people define UPFs in their own words, and what that reveals about their trust, understanding, and emotional reactions to food processing.
  2. Behavioral segmentation reveals new opportunities.
    Discover how Clean Label Enthusiasts™, Nutrition Label Readers, and Natural Nutrition Seekers each respond differently to UPF concerns—and how to design for them.
  3. Design for aspirations, not just avoidance.
    See how brands can move beyond fear-based messaging to create products that align with consumers’ evolving health and wellness goals.

Let’s connect at the show!

Booth 205

July 23-24, 2025
The Javits Center – New York City
Greg Stucky

Greg Stucky

Chief Research Officer

Ann Bracken

Ann Bracken

Sr. Director, Business Development

Dawn Cranga

Dawn Cranga

Senior Director, Client Partnerships