Behavioral market research firm is honored as innovator due to new work on agile research solutions and techniques
May 30, 2018 – Chicago, IL – InsightsNow, an agile behavioral research firm, has been ranked on this year’s GRIT 50 Most Innovative Companies list, jumping 11 spots above its 2017 ranking to number 38. InsightsNow’s new innovative research communities, such as itsClean Label Enthusiasts™ community, and its custom behavioral reporting and scoring techniques, have helped move the company up the list.
Dave Lundahl, Founder and CEO for InisightsNow, said, “At InsightsNow, we are always looking ahead, planning for the future needs of our clients and this mindset has led to several exciting developments over the last couple of years. The results of GRIT report are a testament to the impact that our new agile, iterative, custom research approaches have had on finding answers faster for clients in all areas of their business.”
The GRIT 50 began eight years ago when GreenBook, an organization that provides innovative resources to market researchers on both sides of the table, decided to start tracking which firms were perceived as most innovative within the global market research industry. The list measures how market research suppliers are leveraging innovation by asking these unaided awareness verbatim questions:
- Which three research companies do you consider to be most innovative?
- Rank those firms you listed from most to least innovative.
- Why do you consider your number 1 ranked firm to be most innovative?
The complete report from GreenBook can be found here: https://bit.ly/2IHQh0n