InsightsNow, are your food product strategies meeting consumer sustainability goals? 🕵️
Join us this month to learn how what shifts can improve resiliency & meet consumer demand! Also, get our NEW Naturally Trending report!
InsightsNEWS: JUNE 2023
The Future of Food: Resiliency and Sustainability
There’s no doubt that today’s food and beverage companies are actively turning the dial toward environmental responsibility. Not only faced with the need to actively address climate change, companies also must meet consumer demand for sustainability. Join us June 22 to find out more. You can also get the scoop on cutting-edge product designs and innovations hitting the market in our newly released Naturally Trending™ report. Listen to our CEO’s overview below, and read on for more information…
Delving into Neutral Foods Climate-Smart Product Strategy
Thursday, June 22, 2 pm ET
Brace yourself for the emergence of “climate-smart strategies”. Neutral Foods is changing the game by doing something about climate change. They are partnering with farmers and ranchers to apply the latest in agricultural science, reduce their carbon footprint and boost the supply side of more sustainable dairy and beef products to meet growing demand. Let’s explore how one sustainable producer is winning in the field and in the market.
Learn what’s on the cutting edge of natural food development! We synthesized our experiences from the 2023 Natural Product Expo West to identify the latest trends, discover new whitespace opportunities, inspire product innovation initiatives and accurately position products against a rapidly evolving competitive set of new food and beverage products. Plus the report takes a look at several challenges and issues brands need to be aware of in today’s market.
Check out our latest news for updates on what’s happening at InsightsNow, in the wider market research community, and in the industries we serve:
We Talk “Greenhushing” for Food Processing Mag
Our CEO Dave Lundahl writes about “Greenhushing Symptomatic of a Bigger Problem” for Food Processing magazine. He discusses the importance of transparency and honesty in environmental claims and explores misalignments between brand promise and the delivery of product experiences.
One of the prominent trends observed during our exploration of the recent Natural Products Expo West was the growing importance of exceptional taste in the natural products industry—and beyond. The sensory aspects of taste and flavor are what keep products returning to the shopping cart, and builds that vital loyalty.
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