FOR IMMEDIATE RELEASE
InsightsNow, 113 Industries, and Aigora Partner to Transform Consumer Insights with AI-Powered Insights Hub
September 24, 2025 – OREGON, USA. — Leading behavioral insights firm, InsightsNow, has partnered with 113 Industries and Aigora to develop the Insights Hub – an AI-powered system, that allows brands to sense and respond to consumer change, using multiple data sources and AI agents to create and test new concepts and project strategies.
Built using 113 Industries’ Jacquard AITM Innovation Workspace combined with Aigora’s cutting edge data integration system and agentic capabilities, the system is powered by InsightNow’s proprietary behavioral framework.
The Hub aims to fast-track product innovation and engineer high-impact brand experiences. It will surface subconscious drivers of consumer choice and provide solutions around how to act on them, fast.
Through its trained AI agents, the Hub will assess consumer behavior through the consumer journey – from product searching to buying to sharing. Thanks to a combination of social listening, market intelligence, and survey data, the platform will be an asset for those within R&D, innovation, and brand strategy. The Hub offers seamless integration across teams and workflows, enabling real-time collaboration and alignment.
This is not your average platform. Unlike other AI tools, the Hub trains its AI agents on InsightsNow’s proprietary behavioral framework, the Habit Flywheel™. This means that agents don’t simply process data but understand and advise on how to disrupt and create new habits. Brands can converse with agents to learn faster and maximize impact.
“The Insights Hub is being designed to simplify how brands sense and respond to consumer change with speed, clarity, and confidence,” said Dave Lundahl, CEO of InsightsNow. “By combining behavioral science with AI, we will enable teams to detect shifts in sentiment, uncover emerging needs, and respond with strategies that resonate deeply and drive impact.”
Together, the trio are setting a new standard for how AI can support, not replace, human ingenuity in the innovation process:
“InsightsNow’s behavioral science excellence and forward-thinking vision make them the perfect partner to showcase Theus’s revolutionary capabilities,” said Dr. John Ennis, founder of Aigora. “Dave and his team understand that the future of sensory and consumer science requires making insights buried in vast quantities of historical data conversationally accessible, and their Habit Flywheel™ framework shows how exceptional methodologies can amplify AI to set new industry standards.”
“113 has been using Natural Language Processing and Language Models for several years to understand consumer behaviors using raw, organic, consumer generated content” said Razi Imam, CEO of 113 Industries.
“The unprecedented power unleashed by recent advances in Large Language Models has enabled 113 to develop fine-tuned AI models including Emotion, Needs/Benefits, Sensory, Situations, Product and Brand Preferences. Together, these enable R&D, Sensory, Insights and Innovations professionals to reveal what consumers really want to a level of depth and precision that is unmatched in the industry” said Anupam Singh, President of 113 Industries.
This technology will allow users to stay ahead in a rapidly evolving consumer landscape. Whether launching a new snack, skincare line, or sustainability initiative, the Insights Hub helps teams align innovation with what truly motivates their customers. Brands looking to explore the Hub’s agentic AI for concept creation, behavioral validation, or product innovation, can engage directly with the InsightsNow team to discuss pilot opportunities.
Media Contact: press@insightsnow.com
