Event: June 20, 2024
![Dave Lundahl](https://insightsnow.com/wp-content/uploads/2023/09/1_Dave20Lundahl20round20Headshot20154x154px.pngupscaletrueampwidth308ampupscaletrueampnameDave20Lundahl20round20Headshot20154x154px.png)
Dave Lundahl
CEO, InsightsNow
![Jenny O'Connor](https://insightsnow.com/wp-content/uploads/2024/05/Jenny-OConnor-154px.jpg)
Jenny O'Connor
Senior Research Director, Qualitative Insights, InsightsNow
Learn about using generative AI tools to reimagine the co-creation process and produce innovative concepts that are familiar with a twist.
Concept co-creation is a resource-intensive process. Insights professionals leading co-creation efforts are challenged to build winning concepts with significant time, money, and human resource constraints. Overcoming these challenges requires efficiency in how consumer insights are quickly and consistently translated into relevant concepts while fostering the spark of creativity necessary for successful innovation.
We’ll discuss how InsightsNow and IFF used generative AI in a co-creation story for the ready-to-eat, packaged bakery category. Leveraging research insights and GenAI tools accelerated new product concept generation.
Your takeaways?
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- How generative AI tools improve a team’s speed, efficiency, and capacity to co-create
- How to step through a process for generating and validating AI-generated concepts with humans
- How to mitigate risks of using generative tools and maintain balance between human expertise and AI