Event: Thursday, October 17, 2024 2pm ET (11am PT)
Greg Stucky
Chief Research Officer
InsightsNow
Traditional claims testing for marketing and advertising messaging is quite good at finding rational and logical arguments for why a person should buy a product, however it does a poor job of finding messages which connect with the subconscious and emotional drivers of our choices.
In this session we take a look at a series of different question types which allow you enhance your claims testing. We will cover how to use different questions to connect with the many ways people make choices including:
- Scaling
- Ranking
- Choice
- Implicit Reactions
- Explicit Explanations / Social conversations
Your takeaways?
We will show several ways to use this new information to enhance your ability to select claims which will nudge people to buy something they used in the past, or disrupt people to get them to consider something new.
Join us as we explore new ways to reimagine your message claims testing.