Winning Back Consumer Trust in the Food Industry

Trust is key to improving and easing relationships.  It suffers from perceived broken promises.

In the food industry there are the friction points around sustainability related promises.  What are some solutions?

Recorded February 16, 2023

Trust is an important barrier in food industry where just 43% of shoppers state they trust the US food system. Trust is a contributor to greenhushing, a reticence among many marketers to make sustainability claims for fear of being called out for “green washing.”

In this panel discussion we consider the underlying causes of trust and how the food industry can win back consumer trust.

Let’s understand trends and solutions! 

• Examine consumer insights that show evidence of mistrust in food systems.
• Discover key sources that consumers trust for food information.
• Look at specific issues consumers are examining like: health, safety, claims, ethical sourcing and sustainability.
• Explore communication strategies to rebuild consumer trust in companies and products.

Moderator