Kristin Wright

Vice President, Research & Operations

Kristin Wright has specialized in driving product innovation and research in the food industry over the past 25 years of her career. She is passionate about building teams, research tools and innovative capabilities that help people and the planet be healthier and happier. At InsightsNow, Kristin leads the Research & Insights team to design and deliver high-impact research based in behavior science. Previously, as a leader of External Technology Acquisition and Technical Consumer Research at The Coca-Cola Company, Kristin and her teams enabled future-focused growth, created insights to inspire innovation, and protected more than 20 global billion-dollar brands. She holds a master’s degree in food science—specializing in sensory science and statistics—from Cornell University. Kristin loves cooking and baking for her family, being outdoors, running and playing tennis, as well as cheering for her undergraduate alma mater, the Oregon State Beavers.