Senior Researcher, Qualitative Insights
Amy Mahony is an engaging and energetic qualitative researcher, with years of experience building successful brands through behavioral and emotional insights and an understanding of human beings. She leverages online and in-person focus groups, dyads/triads, one-on-one interviews, and ethnographic methods to meet research challenges. She loves incorporating new methods, tools and techniques to build creative research designs that lead research teams to breakthrough thinking, ideas and opportunities. Prior to joining InsightsNow, Amy was an internal researcher at PepsiCo, Solae (DuPont) and Taco Bell. She holds a master’s degree in sensory science, is RIVA Trained, versed in Creative Problem Solving (CPS) and a member of the Qualitative Research Consultants Association (QRCA). She loves to spend time outside with her family and dogs.