thought leadership

Clean Label – for Pets, too!

Pet Foods – A Clean Label Deep Dive

Headlines tell the story.   “Human food trends driving pet food product innovation”   —PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with “Clean” foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Find the Case Study here

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Also, view the webinar where you’ll learn

  • Thoughts and beliefs of Clean Label pet owners
  • Attributes that are most important in products and Clean Labels
  • Why they trust and mistrust products/brands
  • Ingredients seen as Clean or Not Clean
  • Claims that resonate well or are suspect to buyers
  • Trends to watch in the future