by Shelly Lundahl | Oct 17, 2024 | OnDemand
Recorded October 17, 2024 Greg Stucky Chief Research Officer InsightsNow Traditional claims testing for marketing and advertising messaging is quite good at finding rational and logical arguments for why a person should buy a product, however it does a poor...
by Shelly Lundahl | Oct 17, 2024 | OnDemand
Presented: September 28, 2023 With: Brian Briskey, Senior Director of Strategic Consulting Join us to explore how understanding the context of a situation can unlock profound insights to fuel your product strategies. We’ll dig into consumer behavior, taking an...
by Shelly Lundahl | Oct 4, 2024 | OnDemand
How the gap sparks innovation Recorded September 22, 2022 As consumers increasingly demand products that support their personal values, brands face the challenge of being selected over less ideal options. So how do brands foresee and address the gap between...
by Shelly Lundahl | Sep 28, 2024 | OnDemand
Recorded: September 26, 2024 Schedule a personalized workshop to learn more about using Generative AI with insights in your innovation. Schedule a workshop Dave Lundahl CEO, InsightsNow Chef Charlie Baggs President, Charlie Baggs Culinary Innovations Carrie...
by Shelly Lundahl | Jul 26, 2024 | OnDemand
Event recorded July 25, 2024 Greg Stucky Chief Research Officer InsightsNow Dawn Cranga Senior Research Director InsightsNow Maryana Kaplan President CEC Research Fragrances and aromas are powerful drivers of perception and behavior. They evoke memories and...
by Shelly Lundahl | Jul 22, 2024 | OnDemand
An Innovator’s Look at Deprivation Health Improvement Challenges July 28 2 p.m ET (11 a.m. PT) Presenters: Kristen Dale, VP Client Partnerships, InsightsNow, and Kim Lozano, Senior Sensory Manager DS2, Mars Wrigley As people become more mindful of the need to...
