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BehaviorLens® by InsightsNow

See the consumer reaction behind the score

Behavioral intelligence

Using behavioral insights to identify and deliver on innovation opportunities — with the evidence to act, not just data to consider.

Sensory and consumer research tells you what people report. 

 

BehaviorLens® helps reveal how they are processing that experience—fast or slow, instinctive or deliberate, familiar or disruptive.

Built on InsightsNow’s patented Implicit/Explicit Test methodology, BehaviorLens® adds a behavioral layer to research by capturing the split-second reactions consumers often cannot fully explain. The result is a clearer read on whether a product, claim, cue, concept, ingredient, or emotional experience is likely to nudge current behavior—or disrupt it enough to create new choice.
Now available through Compusense, BehaviorLens® brings patented behavioral measurement into the workflows sensory and consumer researchers already use, helping teams make more confident product and business decisions with evidence that goes beyond traditional rating scales.

Powered by InsightsNow’s patented Implicit/Explicit Test methodology.

What BehaviorLens Makes Possible

Reveal the say-do gap

Uncover gaps between stated preference and behavioral response by measuring implicit and explicit reactions, not just agreement or liking.

Know whether to nudge or disrupt

Determine whether messages, concepts, or cues are likely to reinforce existing habits or make consumers stop and reconsider.

Make claims work harder

Identify which claims are not only relevant, but behaviorally powerful.

Find the emotional signal

Pair with emotional response methods to understand what consumers feel, not just what they rate.

Strengthen sensory and product decisions

Translate sensory cues, product benefits, claims, and usage experiences into behavioral metrics teams can act on.

Bring behavioral methods into existing workflows

Expands the research workflow rather than replacing sensory/consumer methods

How BehaviorLens® works

 A calibrated way to read the speed and direction of response

What is the unique BehaviorLens implicit testing process?

The method integrates System 1 and System 2 thinking into a scalable survey-based approach and uses calibrated reaction time analysis to distinguish implicit and explicit responses.

 

Response speed

Yes/positive

No/negative

Fast / implicit

Positive implicit connection

Negative implicit connection

Slow / explicit

Positive explicit consideration

Negative explicit resistance

What are the testing steps?

1. Calibrate – Establish each participant’s individual cut-off for fast/implicit versus slow/explicit response.
2. Prime – Put the participant in the right context—product use, claim evaluation, ingredient consideration, brand moment, or sensory experience.
3. Project, when needed – Use image/metaphor projection for complex experiences such as emotion.
4. Assess – Capture yes/no or association responses and classify each as fast/slow and positive/negative.

What is the scientific basis for BehaviorLens?

This is a patented behavioral testing method, built for survey-based scale.

“BehaviorLens® is grounded in InsightsNow’s patented computer-implemented survey methodology for calibrating and evaluating participant responses to stimuli. The method enables researchers to distinguish fast, implicit responses from slower, explicit responses at the participant level—bringing behavioral measurement into scalable survey-based research. 

How do I access BehaviorLens implicit testing?

InsightsNow has been using BehaviorLens implicit testing within research with clients for at least 15 years, perfecting the methodology in various applications.  

In June 2026, it became widely available to users of Compusense software as an add-on.

Claira AI

Modes of Thinking

A behavioral framework

Use BehaviorLens® wherever the moment of choice matters

I want to …

Select claims that do more than score well.

BehaviorLens® reveals whether claims nudge current behavior or disrupt consumers into new consideration.

Understand ingredient acceptance and avoidance

The method uncovers subconscious preferences and aversions toward ingredients.

Compare product concepts beyond liking

BehaviorLens® shows whether a concept has the behavioral force to change category choice.

Measure emotional impact

BehaviorLens® supports emotional response measurement tied to brand, product, and experience cues.

Connect sensory cues to brand and product strategy.

Use BehaviorLens® to understand whether sensory cues, benefits, and brand associations are reinforcing the intended experience.

See BehaviorLens in action

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Now available inside Compusense - the platform sensory teams already use

See how Compusense puts BehaviorLens implicit testing into users’ hands.

Bring BehaviorLens® into your next product, claims, or sensory decision

Find it here