How We Do It

Product Design and Development

Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Host:

Dolores Oreskovich

Assoc. Director, Head Consumer Sensory Insights

Nestle Health Science

Kris Wright

V.P, Research & Operations

InsightsNow

Brian Briskey

Senior Director Strategic Consulting

InsightsNow

Dave Lundahl

CEO

InsightsNow

Recording Date: Thursday, August 17

With: Greg Stucky, Chief Research Officer

Share your questions about this webinar here

70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

You will learn:

Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

Presenter:

Greg Stucky

Chief Research Officer

InsightsNow Inc.

Behavioral strategies for contextual relevance.

I want to …

Understand consumers & markets to select the best opportunities to fill my pipeline

Engage with targets to identify behavioral whitespace in moments of use

Create impactful concepts to move my pipeline forward

Co-create with targets to build concepts that are “familiar with a twist”

Translate my product concept into a rewarding product experience

Create memorable product experiences by including twists that go beyond liking

Identify opportunities to better market and/or renovate my product for growth

Benchmark product experiences at the shelf to identify growth opportunities through marketing or product changes

Create impactful messaging & claims on package to achieve growth objectives

Refine messaging and claims to attract non-users and increase share at the shelf

Renovate product lines to align with brand positioning & deliver against promised claims

Identify brand fingerprints & product cues for product-brand alignment to build renovations that signal messaging and claims

Our philosophy

At InsightsNow, we believe that to create product experiences people love, you have to understand and influence key consumer ‘Moments’.

Search Moment

Shopping Moment

Usage Moment

Sharing Moment

Within Moments there are 8 opportunities, across product and brand strategy, to make a change in consumer habits by applying our behavioral techniques.

InsightsNow Moments

It is hard to align product and brand strategy – but it is essential to create experiences people love.

Our moments-based behavioral approach helps visionary product leaders activate insights and align product and brand strategy to build a healthier, happier world.

Get in touch to learn more…

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Product Design and Development

Recorded: October 26, 2023

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

Host:

Dolores Oreskovich

Kris Wright

Brian Briskey

Dave Lundahl

Recording Date: Thursday, August 17

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

You will learn:

Presenter:

Greg Stucky

Behavioral strategies for contextual relevance.

I want to …

Our philosophy

Learn more...

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