Are You GLP-1 Friendly?

Date: Thursday, May 29, 2025   2pm ET

Applying behavior frameworks to the Voice of Consumer to understand the language of GLP-1 food experiences

The growing number of people using GLP-1 drugs show a fairly sudden shift in food related behavior. Sales in many food categories have decreased, and companies need to adjust to the changing needs.
In this webinar, we’ll explore how to understand this segment of consumers and the behavior changes they have made. We’ll also discuss strategies to provide products that satisfy their needs.

 

Join us to:

  • Understand sensory perception changes among GLP-1 medication users
  • Explore industry challenges and the innovation opportunities they foster
  • Gain insights on GLP-1 users’ purchasing behavior and patterns

Join us to learn where you may see opportunities.

Expert Panelists

Anna Hayes

Anna Hayes

Assistant Professor, Food Science & Technology

Oregon State University

Roberto Salas

Roberto Salas

Director, Consumer Insights Data Intelligence

IFF

Sarah Hillegas

Sarah Hillegas

Consumer Insights & Marketing Manager

113 Industries

Dave Lundahl

Dave Lundahl

CEO

InsightsNow Inc.

C

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