Mastering System 1 & System 2 Thinking: A Game-Changer for Brand Success

Recorded February 13, 2025 as a Greenbook webinar

70% of new products fail within two years—don’t let yours be one of them.

Join Greenbook and our expert panel to learn how to harness quick intuition and deliberate reasoning to drive consumer decisions and boost brand longevity.

Register now to advance your insights practice and engage consumers in new and innovative ways.

Guest Panelists:

• Tina Michaels, Consumer Insights & Analytics, Sabra
• Dal Perio, Product Experience, Starbucks

What You’ll Learn:

• How to craft messaging that subtly nudges choices or disrupts thinking for deeper engagement.
• Strategies to ensure products meet promises and build emotional connections.
• Using sensory cues to reinforce product benefits.
• Practical insights from real-world successes.

Key Takeaways:

Discover groundbreaking research and actionable strategies to predict consumer choices with greater accuracy, transform brand connections, and achieve lasting success.