LP-Product Design & Development

Product Design and Development

Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Host:

Dolores Oreskovich

Assoc. Director, Head Consumer Sensory Insights

Nestle Health Science

Kris Wright

V.P, Research & Operations

InsightsNow

Brian Briskey

Senior Director Strategic Consulting

InsightsNow

Dave Lundahl

CEO

InsightsNow

Recording Date: Thursday, August 17

With: Greg Stucky, Chief Research Officer

Share your questions about this webinar here

70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

You will learn:

Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

Presenter:

Greg Stucky

Chief Research Officer

InsightsNow Inc.

Product design & development

Identify cues that signal the benefits of your product experience to form delight and loyalty

Jump start the development team by

Discovering key sensory cues that move consumers
Defining the cues for building into prototypes and products

Sign up by December 31!

Our gift to you this holiday season is a free, personalized insights report – to help you stay ahead in these pivotal times.

We are reimagining and reinventing how consumer insights evolve. It’s hard to ensure the right strategies, but it is essential to create product experiences people love.

Product Design and Development

Recorded: October 26, 2023

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

Host:

Dolores Oreskovich

Kris Wright

Brian Briskey

Dave Lundahl

Recording Date: Thursday, August 17

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

You will learn:

Presenter:

Greg Stucky

Product design & development

Identify cues that signal the benefits of your product experience to form delight and loyalty

Jump start the development team by

Sign up by December 31!

Innovation navigator:

A diagnostic journey for product success

Learn more...

Contact Us

Sign Up For Our Newsletter

Site Pages

Associations

Product Design and Development

Recorded: October 26, 2023

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

Host:

Dolores Oreskovich

Kris Wright

Brian Briskey

Dave Lundahl

Recording Date: Thursday, August 17

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

You will learn:

Presenter:

Greg Stucky

Product design & development

Identify cues that signal the benefits of your product experience to form delight and loyalty

Jump start the development team by

Sign up by December 31!​

Innovation navigator:

A diagnostic journey for product success​

Sign up by December 31!

A diagnostic journey for product success