On-Demand VUCA-Proof Your Brand: Bridging the Gap to Consumer Desires

On-Demand VUCA-Proof Your Brand: Bridging the Gap to Consumer Desires

Recorded: October 26, 2023

With: Brian BriskeySenior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

  • VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
  • VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

 Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

 Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

     

    Host:

    Dolores Oreskovich

    Dolores Oreskovich

    Assoc. Director, Head Consumer Sensory Insights

    Nestle Health Science

    Kris Wright

    Kris Wright

    V.P, Research & Operations

    InsightsNow

    Brian Briskey

    Brian Briskey

    Senior Director Strategic Consulting

    InsightsNow

    Dave Lundahl

    Dave Lundahl

    CEO

    InsightsNow