Look for our exhibit at Quirk’s New York!
November 2-3, 2021
We’re looking forward to meeting people in person again in this show. It promises to be busy and stimulating with many touch points available for roundtables and personal conversations that are a large value of these events.
Come by Booth 509 and enter our drawing for an Oculus VR unit!
Please connect with us on the exhibit floor where we’ll be highlighting:
- Implicit testing tools for behavioral research tools
- InsightsNow’s Innovation Center suite of resources
CRO Greg Stucky is a featured presenter with “The newness effect: Connecting the dots between implicit emotional impact and behavioral disruption”
This talk will present an exciting discovery, advancing consumer product research through the introduction of the “newness effect.” This approach uses implicit research techniques to gauge emotional impact of a new product and a behavioral KPI for LIFT that predicts the market share that a new product will take from a product category or competitive set of SKUs. The newness effect is extensible to any product category and product positioning.
You’re invited to stop by our booth and see how we our new implicit testing tools can improve your agility in the market with consumer behavioral insights.
Come meet Greg, Art, Kayte, and Ann to learn more.