Join us to examine the greatest insights of 2022, and talk about different ways to make our planet a happier and healthier place!
InsightsNEWS: DEC 2022
Wrapping Up and Giving Back
As we near the end of 2022, we are wrapping up the year with a look back at the greatest insights uncovered over the past twelve months. To join us—and tell us what you thought was significant in 2022—register here.
And this isn’t only a season to be retrospective, it is a time to give back. This year InsightsNow will be supporting earthday.org, an organization working to diversify, educate and activate environmental responsibility worldwide, and drive positive action for our planet. Their mission fits well with ours, finding ways to create a happier, healthier world. To find out more, reach out to us.
Let’s discuss the five most significant insights from this past year, insights that struck a chord with InsightsNow’s 2022 clients and participants. We will dig deep into aspirational shopping gaps, emotions research, DEIB topics, what’s “Naturally Trending”—and your current interests and hot topics. Submit your ideas while registering!
In InsightsNow’s recent, original “Aspirational Compass” shopper study, we uncovered seven different key shopper personas. These distinct personas can help brands understand the different aspirations consumers have—and how to address the gaps between those aspirations and shopping reality. Using the Maslov’s Hierarchy of Needs as a lens to evaluate our study results, we are sharing these actionable insights on shopper diversity. View our CEO’s video synopsis regarding the personas here.
Make sure to visit ourBlog for the latest news, events and updates!
Aspirational Compass Study Released
This new primary research from InsightsNow looked at the gap between what consumers desire (their aspirations) and what they actually purchase when in store.
We had a great week in Savannah sharing our latest projects and experiences, and learning about what is going on in the arena of sensory science. To view our posters and learn more, GO HERE.
Five Key Innovation Landscapes
In our recent webinar, we explored five key areas of whitespace for brand and product innovation opportunities, touching on topics like sustainability and trust. VIEW THE WEBINAR
We are grateful for a great 2022 with you, and looking forward to working together in 2023. Let’s connect to start planning!
InsightsNow, 2101 NE Jack London St., Corvallis, OR 97330, United States, 541-757-1404
mail.insightsnow.com/hs-fs/hubfs/Newsletter%20%20600%20%C3%97%20130%20px.png?upscale=true&width=2240&upscale=true&name=Newsletter%20%20600%20%C3%97%20130%20px.png 1120w” sizes=”(max-width: 560px) 100vw, 560px”>
mail.insightsnow.com/hs-fs/hubfs/InsightNow%20Persona%20Top.png?upscale=true&width=640&upscale=true&name=InsightNow%20Persona%20Top.png 320w” sizes=”(max-width: 160px) 100vw, 160px”>
